And one of the two you should always pick is "good".
Too often, too recently, and too many times have I either been directly affected by such a decision, or have born the brunt of having to work with a decision that's been made when trying to create something, such as software, where a choice has had to have been made between making it quickly, cheaply, or doing it well. You can only ever pick two. Unfortunately most people think you can pick fast and cheap, and that then making a good product will be fluked our will somehow just happen. It never does. Never.