Why I use an ad-blocker extension (and will continue to do so)

example speed test without an ad blocker

With the release of the iPhone 6 and 6S, and perhaps more pertinently the release of iOS 9, there has been a lot of talk about the ability for mobile Safari to use ad-blocking technology and effectively do away with what many perceive as the necessity to use an ad-blocker extension in their browser.

Although ad-blocking has been going on for years, when the biggest company in the world decides to let its core users join the ad-blocking fraternity by downloading an app on iPhones and iPads, advertisers, publishers and marketers alike tend to whinge a lot sit up and take notice. Mobile browsing is on the increase, and just as advertising has started making itself more prevalent on mobile devices, Apple has decided enough is enough.

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